How have we come to accept media as our reality? “Greetings From the Future: MEGAINTOITE vs. ENNUI” challenges this question in a multimedia viral campaign that sells a state of mind through symbol-based, subliminal media messaging.The campaign is built upon the premise of a super heroine, MEGAINTOITE (“Mega-into-it”), who combats ennui, the listless, passive, lack of engagement plaguing our current youth culture.
